What are Impressions on Instagram – Instagram Impressions vs Reach: Do you have a business online? Is your business working to get better brand awareness? Are you doing all you can to grow your audience and influence on social media (Especially Instagram)? If your answers to this are yes, then it’s important you know the difference in Instagram Impressions vs Reach.
Instagram Impressions is the number of times your post, content or story was shown to users.
Instagram has become an amazing marketplace for small businesses and also large corporations. The marketing on Instagram is top notch and one of the best in the social media space. Instagram has provided a perfect stage for users to share video content, photo and also interact with your audience in different ways.
What are Impressions on Instagram | Instagram Impressions
If you are a regular Instagram user, then you may have come across the term Instagram Impressions. What are Impressions on Instagram? Instagram Impressions are the number of times your post, content or story was shown to users.
If you are a marketer or advertiser on Instagram, you need to take Instagram Impressions and Instagram Reach rather seriously. There help you analyze how your content is viewed and help you make an adjustment to reach your target audience.
Instagram Impressions vs Reach | Impressions on Instagram
Instagram Reach: Instagram Reach is the number of unique users who see your post, content or story on any given day.
As a brand influencer on Instagram, you will need to put in some serious work behind your Instagram posts plus consistency to get a better Instagram Reach. And even with serious work, you may likely not reach all of your followers or not all your followers may likely see all the content you post on your Instagram feed.
This is the importance of Instagram Reach. Instagram Reach helps to tell you how many unique users view your content every day. Trying to maximize Impressions on Instagram and Instagram Reach will help to increase your brand awareness.
Instagram Impressions vs Reach
Instagram Impressions are sometimes confused with Instagram Reach. Although commonly confused with Instagram reach, impressions on Instagram are the total number of times your content could have been seen. If your impressions on Instagram are higher than your Instagram Reach, it’s a sign that your audience is viewing your content lots of times. Try to look out for posts with a high impressions-to-reach ratio for an indicator of what’s performing well.